Global Advertising 6강 - Global advertising business (Part2)

Overview of major components and their recent changes in the global advertising business

Global Advertising 7강 - How to deal with cultural difference (Part1)

Overview of the major theories on cultural difference

Global Advertising 8강 - How to deal with cultural difference (Part2)

Overview of the major theories on cultural difference

Global Advertising 9강 - How to deal with cultural difference (Part3)

Overview of the major theories on cultural difference

Global Advertising 10강 - How to deal with cultural difference (Part4)

Overview of the major theories on cultural difference