Global Advertising 11강 - How to deal with cultural difference (Part5)

Overview of the major theories on cultural difference

Global Advertising 12강 - How to deal with cultural difference (Part6) & Review

Overview of the major theories on cultural difference

Global Advertising 13강 - How to develop creative global ads (Part1)

Explanation of different types of advertisements

Global Advertising 14강 - How to develop creative global ads (Part2)

Explanation of different types of advertisements

Global Advertising 15강 - How to develop creative global ads (Part3)

Explanation of the process of developing creative global ads