미디어연구방법 4강 - 서베이
양적 연구 방법 중 서베이에 적합한 연구문제를 찾고,연구문제와 목적에 맞는 설문지를 만든다.
미디어연구방법 5강 - 서베이
Global Advertising 3강 - Global brands and their advertising (Part1)
Analysis of global brands' marketing/advertising strategy
Global Advertising 4강 - Global brands and their advertising (Part2)
Explanation of the three major marketing/advertising strategies for global companies
Global Advertising 5강 - Global advertising business (Part1)
Overview of major components and their recent changes in the global advertising business