뉴미디어광고의이해 15강 - Marketing and Advertising Planning
Overview of marketing and advertising planning strategy
뉴미디어광고의이해 18강 - New Media Advertising Planning (2)
Overview of general procedures in planning media and media strategy
뉴미디어광고의이해 14강 - Marketing and Advertising Planning
뉴미디어광고의이해 13강 - Online Consumer Culture (2)
Explanation of global consumer culture, advertising persuasiveness and consumer cultural values
뉴미디어광고의이해 12강 - Online Consumer Culture (2)
뉴미디어광고의이해 11강 - Online Consumer Culture (1)
Explanation of the relationship between culture and advertising
뉴미디어광고의이해 10강 - Online Consumer Culture (1)
뉴미디어광고의이해 9강 - Understanding online consumer bahavior
Understanding the two approacehs to understand consumers
뉴미디어광고의이해 8강 - Understanding online consumer bahavior
뉴미디어광고의이해 7강 - The ethcial aspects of advertising
Explanation of Advertising Ethics