Global Advertising 11강 - How to deal with cultural difference (Part5)

Overview of the major theories on cultural difference

Global Advertising 10강 - How to deal with cultural difference (Part4)

Overview of the major theories on cultural difference

Global Advertising 9강 - How to deal with cultural difference (Part3)

Overview of the major theories on cultural difference

Global Advertising 8강 - How to deal with cultural difference (Part2)

Overview of the major theories on cultural difference

Global Advertising 7강 - How to deal with cultural difference (Part1)

Overview of the major theories on cultural difference

Global Advertising 6강 - Global advertising business (Part2)

Overview of major components and their recent changes in the global advertising business

Global Advertising 5강 - Global advertising business (Part1)

Overview of major components and their recent changes in the global advertising business

Global Advertising 4강 - Global brands and their advertising (Part2)

Explanation of the three major marketing/advertising strategies for global companies

Global Advertising 3강 - Global brands and their advertising (Part1)

Analysis of global brands' marketing/advertising strategy

미디어연구방법 5강 - 서베이

양적 연구 방법 중 서베이에 적합한 연구문제를 찾고,연구문제와 목적에 맞는 설문지를 만든다.