광고학특강 14강- Consumer Wellbeing & Welfare (cont’d)
Environment, Sustainability, /8-2: Green Advertising
광고학특강 13강- Consumer Wellbeing & Welfare (cont’d)
광고학특강 12강- Consumer Wellbeing & Welfare (cont’d)
2) Financial Issues: Savings/Banking, Credit/Loan, /7-2: 2) Investment, Insurance, & Retirement Planning, etc.
광고학특강 11강- Consumer Wellbeing & Welfare (cont’d)
광고학특강 10강- Consumer Wellbeing & Welfare (cont’d)
1) Health Issues: Eating, Drinking, Smoking, /6-2: 1)Drug, Health-Care, & Illness, etc.
광고학특강 9강- Consumer Wellbeing & Welfare (cont’d)
광고학특강 8강- Consumer Wellbeing & Welfare
1) A Theory of Wellbeing 2) Materialism /5-2: 3) Consumer Literacy & Education
광고학특강 7강- Consumer Wellbeing & Welfare
광고학특강 6강- Advertising Law & Policy
1) Consumer Protection & Intervention 2) Consumer Information: Ad Claim & Ad Disclosure /4-2: 3) Advertising Deception & Puffery 4) Consumer Privacy & Security 5) Advertising Self-Regulation
광고학특강 5강- Advertising Law & Policy