Global Advertising 9강 - How to deal with cultural difference (Part3)
Overview of the major theories on cultural difference
Global Advertising 8강 - How to deal with cultural difference (Part2)
Global Advertising 7강 - How to deal with cultural difference (Part1)
Global Advertising 6강 - Global advertising business (Part2)
Overview of major components and their recent changes in the global advertising business
Global Advertising 5강 - Global advertising business (Part1)
Global Advertising 4강 - Global brands and their advertising (Part2)
Explanation of the three major marketing/advertising strategies for global companies
Global Advertising 3강 - Global brands and their advertising (Part1)
Analysis of global brands' marketing/advertising strategy
미디어연구방법 5강 - 서베이
양적 연구 방법 중 서베이에 적합한 연구문제를 찾고,연구문제와 목적에 맞는 설문지를 만든다.
미디어연구방법 4강 - 서베이
미디어연구방법 2강 - 표본추출방법
표본 추출이 왜 중요한지 공부하고, 과학적으로 표본을 추출하는 방법을 배운다