광고와설득 20강 - Effective Advertising Research (Part2)

Explanation of the ways to conduct advertising research effectively

광고와설득 19강 - Effective Advertising Research (Part1)

Explanation of the ways to conduct advertising research effectively

광고와 설득18강 - Effective IMC (Part2)

Explanation of the ways to develop effective IMC

광고와설득 17강 - Effective IMC (Part1)

Explanation of the ways to develop effective IMC

광고와설득 16강 - Other Effective Marketing Communications (Part3)

Explanation of the ways to develop other effective marketing communications