마케팅 1강 - 마케팅과 전사적 마케팅

마케팅의 개념과 함께 전사적 마케팅과 고객만족경영 설명

Strategic Management 3강 - The Internal Organization

Analysis of resources and how companies should manage them strategically.

Strategic Management 4강 - Business Level Strategy

Defining how company should target markets in the most efficient way.

Strategic Management 5강 - Competitive Rivalry and Dynamics

Analysis of the different competitors and strategies to tackle the customers in the most effective way.

Strategic Management 7강 - Merger and Acquisition strategies

Strategies that companies follow in order to deliver better value by acquiring other companies or merging with them.