뉴미디어광고의이해 11강 - Online Consumer Culture (1)

Explanation of the relationship between culture and advertising

뉴미디어광고의이해 12강 - Online Consumer Culture (2)

Explanation of global consumer culture, advertising persuasiveness and consumer cultural values

뉴미디어광고의이해 13강 - Online Consumer Culture (2)

Explanation of global consumer culture, advertising persuasiveness and consumer cultural values

뉴미디어광고의이해 14강 - Marketing and Advertising Planning

Overview of marketing and advertising planning strategy

뉴미디어광고의이해 18강 - New Media Advertising Planning (2)

Overview of general procedures in planning media and media strategy