광고학특강 16강- Targeting Issues & Consumer Vulnerability

1) Consumer Vulnerability 2) Minority Targeting 3) Age & Generation Cohort: Young vs. Senior Consumer /10-2: 4) Unregulated Buying Behavior: Impulsive, Compulsive, & Addictive Buying Tendency

광고학특강 17강- Global Consumer Culture

11-1:Global Consumer Culture /11-2:Global Consumer Culture

광고학특강 18강- Global Consumer Culture

11-1:Global Consumer Culture /11-2:Global Consumer Culture

광고학특강 19강- Targeting Issues & Consumer Vulnerability (cont'd)

10) Controversial Product & Product Harm 11) Religion & Ethical Decision-Making /12-2: 12) Gender 13) Queer Market 14) Political Advertising

광고학특강 20강- Targeting Issues & Consumer Vulnerability (cont'd)

10) Controversial Product & Product Harm 11) Religion & Ethical Decision-Making /12-2: 12) Gender 13) Queer Market 14) Political Advertising