Digital innovation
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10강

과정설명

While innovation is a powerful means of competitive differentiation, enabling firms to penetrate new markets and achieve higher margins, it is also a competitive race that must be run with speed, skill, and precision. It is not enough for a firm to be innovative—to be successful it must innovate better than its competitors. As scholars and managers have raced to better understand innovation, a wide range of work on the topic has emerged and flourished in disciplines such as strategic management, organization theory, economics, marketing, engineering, and sociology. This course seeks to integrate this wide body of work into a single coherent strategic framework, attempting to provide coverage that is rigorous, inclusive, and accessible

강의목록

No. 강의명 시간
제1강
04:13
Digital Innovation 1강 - Sources of Innovation
01:04:13
제2강
03:52
Digital Innovation 2강 - Types and patterns of inn...
01:03:52
제3강
55:18
Digital Innovation 3강 - Dominance and time of ent...
00:55:18
제4강
36:53
Digital Innovation 4강 - Defining organizations st...
00:36:53
제5강
01:38
Digital Innovation 5강 - Choosing innovation proje...
01:01:38
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