광고학특강 11강- Consumer Wellbeing & Welfare (cont’d)

2) Financial Issues: Savings/Banking, Credit/Loan, /7-2: 2) Investment, Insurance, & Retirement Planning, etc.

광고학특강 12강- Consumer Wellbeing & Welfare (cont’d)

2) Financial Issues: Savings/Banking, Credit/Loan, /7-2: 2) Investment, Insurance, & Retirement Planning, etc.

광고학특강 13강- Consumer Wellbeing & Welfare (cont’d)

Environment, Sustainability, /8-2: Green Advertising

광고학특강 14강- Consumer Wellbeing & Welfare (cont’d)

Environment, Sustainability, /8-2: Green Advertising

광고학특강 15강- Targeting Issues & Consumer Vulnerability

1) Consumer Vulnerability 2) Minority Targeting 3) Age & Generation Cohort: Young vs. Senior Consumer /10-2: 4) Unregulated Buying Behavior: Impulsive, Compulsive, & Addictive Buying Tendency