광고학특강 1강 - Business, Marketing, Advertising, & Society

2-1:1) Consumer Empowerment & Advocacy 2) Social Marketing, Stakeholder Marketing, & Corporate Social Responsibility /2-2: 3) Social Entrepreneurship

광고학특강 2강- Business, Marketing, Advertising, & Society

2-1:1) Consumer Empowerment & Advocacy 2) Social Marketing, Stakeholder Marketing, & Corporate Social Responsibility /2-2: 3) Social Entrepreneurship

광고학특강 3강- Business, Marketing, Advertising, & Society (cont’d)

4) How Advertising Works 5) Institutional Role of Advertising /3-2: 6) Economics of Advertising 7) Advertising Ethics

광고학특강 4강- Business, Marketing, Advertising, & Society (cont’d)

4) How Advertising Works 5) Institutional Role of Advertising /3-2: 6) Economics of Advertising 7) Advertising Ethics

광고학특강 5강- Advertising Law & Policy

1) Consumer Protection & Intervention 2) Consumer Information: Ad Claim & Ad Disclosure /4-2: 3) Advertising Deception & Puffery 4) Consumer Privacy & Security 5) Advertising Self-Regulation