광고와설득 3강 - Impacts of Advertising on Brands (Part1)

Overview of how advertising affcts brands

광고와설득 4강 - Impacts of Advertising on Brands (Part2)

Overview of how advertising affcts brands

광고와설득 16강 - Other Effective Marketing Communications (Part3)

Explanation of the ways to develop other effective marketing communications

광고와설득 17강 - Effective IMC (Part1)

Explanation of the ways to develop effective IMC

광고와 설득18강 - Effective IMC (Part2)

Explanation of the ways to develop effective IMC