Persuasive communication
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20강

과정설명

This class is intended to help students understand (1) how advertising affects consumers and brands, (2) what strategies and tactics have been developed for each advertising medium.

강의목록

No. 강의명 시간
제1강
03:00
광고와설득 5강 - What is effective advertising? (P...
01:03:00
제2강
02:37
광고와설득 6강 - What is effective advertising? (P...
01:02:37
제3강
50:43
광고와설득 7강 - Effective TV and radio advertisin...
00:50:43
제4강
12:02
광고와설득 8강 - Effective TV and radio advertisin...
01:12:02
제5강
13:29
광고와 설득 9강 - Effective TV and radio advertisi...
01:13:29
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