광고학특강 13강- Consumer Wellbeing & Welfare (cont’d)

Environment, Sustainability, /8-2: Green Advertising

광고학특강 14강- Consumer Wellbeing & Welfare (cont’d)

Environment, Sustainability, /8-2: Green Advertising

광고학특강 15강- Targeting Issues & Consumer Vulnerability

1) Consumer Vulnerability 2) Minority Targeting 3) Age & Generation Cohort: Young vs. Senior Consumer /10-2: 4) Unregulated Buying Behavior: Impulsive, Compulsive, & Addictive Buying Tendency

광고학특강 16강- Targeting Issues & Consumer Vulnerability

1) Consumer Vulnerability 2) Minority Targeting 3) Age & Generation Cohort: Young vs. Senior Consumer /10-2: 4) Unregulated Buying Behavior: Impulsive, Compulsive, & Addictive Buying Tendency

광고학특강 17강- Global Consumer Culture

11-1:Global Consumer Culture /11-2:Global Consumer Culture