Global Advertising 9강 - How to deal with cultural difference (Part3)

Overview of the major theories on cultural difference

Global Advertising 10강 - How to deal with cultural difference (Part4)

Overview of the major theories on cultural difference

Global Advertising 11강 - How to deal with cultural difference (Part5)

Overview of the major theories on cultural difference

Global Advertising 12강 - How to deal with cultural difference (Part6) & Review

Overview of the major theories on cultural difference

Global Advertising 13강 - How to develop creative global ads (Part1)

Explanation of different types of advertisements