광고학특강 3강- Business, Marketing, Advertising, & Society (cont’d)

4) How Advertising Works 5) Institutional Role of Advertising /3-2: 6) Economics of Advertising 7) Advertising Ethics

광고학특강 4강- Business, Marketing, Advertising, & Society (cont’d)

4) How Advertising Works 5) Institutional Role of Advertising /3-2: 6) Economics of Advertising 7) Advertising Ethics

광고학특강 5강- Advertising Law & Policy

1) Consumer Protection & Intervention 2) Consumer Information: Ad Claim & Ad Disclosure /4-2: 3) Advertising Deception & Puffery 4) Consumer Privacy & Security 5) Advertising Self-Regulation

광고학특강 6강- Advertising Law & Policy

1) Consumer Protection & Intervention 2) Consumer Information: Ad Claim & Ad Disclosure /4-2: 3) Advertising Deception & Puffery 4) Consumer Privacy & Security 5) Advertising Self-Regulation

광고학특강 7강- Consumer Wellbeing & Welfare

1) A Theory of Wellbeing 2) Materialism /5-2: 3) Consumer Literacy & Education